Segmentation using Customers Lifetime Value: Hybrid K-means Clustering and Analytic Hierarchy Process

نویسندگان

چکیده

Background: Understanding customers’ electricity consumption patterns is essential for developing predictive analytics, which needed effective supply and demand management. Objective: This study aims to understand segmentation behaviour using a hybrid approach combining the K-Means clustering, customer lifetime value concept, analytic hierarchy process. Methods: uses more than 16 million records of data from January 2019 December 2020. The clustering identifies initial market segments. results were then evaluated validated concept analytical Results: Three segments identified. Segment 1 has 282 business customers with total capacity 938,837 kWh, peak load usage 27,827 non-peak 115,194 kWh. 2 508,615 4,260 35 544 3 37 2,226,351 123.297 390,803. Conclusion: A strategy that could be taken base relationship management (CRM) on three-customer segmentation. For least profitable segment, aside retail account marketing, continuous partnership program increase during period. highly moderately segments, premium business-to-business can applied accommodate their increasing energy without excessive use in Special executives need deployed handle these customers.

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ژورنال

عنوان ژورنال: Journal of Information Systems Engineering and Business Intelligence

سال: 2022

ISSN: ['2443-2555', '2598-6333']

DOI: https://doi.org/10.20473/jisebi.8.2.130-141